How to benchmark your private fees locally
A simple, repeatable way to compare your private fees with nearby practices using public information only.
1. Pick the right comparison set
Choose 3 to 10 practices your patients could realistically choose instead: similar distance, similar private offer.
2. Choose 5 marker treatments
Check-up or new patient exam, hygienist visit, teeth whitening, single implant and aligners such as Invisalign cover most private demand and are often published.
3. Record like for like
Note exactly what each price includes (X-rays, number of hygiene minutes, retainers) and whether it鈥檚 a fixed or "from" price.
4. Look at position, not just the average
Are you consistently higher, lower or mixed? A higher price can be right if your offer is different. Make sure your website explains that difference.
5. Repeat
Re-check quarterly, or let monitoring email you when a nearby practice changes a fee.
General business information only.